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SJ4731
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Full HD 1920X1080. Amazing you with the difference in detail.
Better picture quality~ See Deeper with Native Full HD resolution.
Full HD LCD TV screen contain twice the picture detail of previous generation LCD screen (1366x768) technology, which equates to crystal clear superfine picture quality. Full HD delivers better picture quality with more details, more clarity, and more realistic looking pictures.

Better viewing distance~ save one-third viewing distance.

More pixels allow for larger screens. New generation high definition LCD TV screens with more pixels in the same space now allow you to sit closer to the screen if you wish, by a third of the distance previously required to minimize viewing individual pixels.

1080P Support

The major difference between 1080i and 1080p is in the way the signal is sent from a source component or displayed on an HDTV screen.
In 1080p, the each frame of video is displayed progressively. This means that both the odd and even fields (all 1,080 pixel rows/ pixel lines) that make up the full frame are displayed together, resulting in a smoother looking image, with less motion artifacts and jagged edges.

 
Senseye. Responding to the true potential of human eye.
Senseye Technology. Deeper, Richer, Clearer
By optimizing the color, clarity, motion and contrast, Senseye technology produces vivid, true-to-film images that are distinctly deeper, richer and clearer.
Auto Contrast Enhancement 6000:1
The BenQ's exclusive Auto contrast Enhancement (ACE) can momentarily fine-tune contrast ration by intelligently control the backlight level to increase sharpness and clearness. When backlight declines and the contrast ratio increases, the sharpness will improve details of dark part to be clear. As result, you can observe fantastical fighting and detect what’s different of face changing.
  Without ACE With ACE
HDMI (High Definition Multimedia Interface)
An all-digital audio/ video interface allows uncompressed signals to be translated into the highest quality available. With built-in intelligence, the HDMI also provides you with a simple way of controlling your HDMI-linked system.
 
6.5ms Quick Response Time
The ultra-fast 6.5ms gray to gray response time makes the smoothes images for motion pictures.
 
3D De-Interlacing
Produces a purer and more natural looking image without visible artifacts or jagged edges. In this way, the BenQ SJ4731 makes the moving images smoother and more natural.
  Without 3D De-Interlacing With 3D De-Interlacing